10 YEAR REWIND: HYDRATION
Fundamentals of Skin Hydration
Proper hydration is essential for skin health, directly influencing elasticity, firmness, and overall complexion. When the skin lacks water it negatively affects many processes within that keep it looking smooth, plump and protected. To keep water in and harmful, external elements out, we rely on a protective barrier known as the skin barrier. It’s made of natural, water-loving and oil-loving molecules that work together to maintain optimal water levels.
Hydration vs. Moisturization:
The main difference between hydration and moisturization comes down to how they support your skin’s health at a molecular level. Hydration is about the amount of water in your skin cells, while moisturizerization refers to your ability to retain that water by having a healthy skin barrier.
Hydration 101
Hydration refers to the process of adding and maintaining water content in the skin.
Moisturization 101
Moisturization refers to the process of locking in water and preventing it from escaping the skin.
The main difference between hydration and moisturization comes down to how they support your skin’s health at a molecular level. Hydration is about the amount of water in your skin cells, while moisturizerization refers to your ability to retain that water by having a healthy skin barrier.
How Hydration affects Aging and Wrinkle Formation:
Dehydrated VS Hydrated Skin
Chronic dehydration accelerates both intrinsic and extrinsic aging.
Well-hydrated skin is more resilient against environmental stressors like UV radiation, pollution and harsh weather, which are factors that contribute to premature aging.
When the dermis has enough water, it provides the optimal environment for fibroblasts to synthesize collagen and elastin efficiently and keep the skin firm and supple.
Without adequate hydration, these cells produce poor quality proteins in lower quantities, leading to fine lines and deeper wrinkles.
Also, hyaluronic acid—the skin's natural "plumping" molecule—relies on proper hydration to maintain its volume-enhancing properties, helping the skin stay smoother and more youthful.
As you age, the skin’s ability to retain moisture decreases. This means it needs extra support to maintain healthy hydration levels to maintain both its health, firmness and elasticity while slowing down the formation of wrinkles.
The Epidermis, Dermis and Hypodermis.
The Epidermis and Hydration
The epidermis, — especially its outermost layer, the stratum corneum—acts as the primary barrier between our bodies and the environment.
The Dermis and Hydration
Deeper in the skin, the dermis serves as the body’s main water reservoir, helping to maintain moisture levels in the epidermis.
The Hypodermis and Hydration
The hypodermis (also called the subcutaneous layer) plays a vital supporting role in skin hydration by regulating temperature and moisture retention.
Humectants: Water-Loving Molecules
While water-loving molecules (known as humectants) are often referred to as little water magnets, they don’t pull water from other areas of the body. We prefer to think of them like sticky tape, as water molecules “stick” or bond to them as they pass by, helping to hold water within the skin. These include molecules such as amino acids, urea and sodium lactate.
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Types of Humectants:
Hyaluronic Acid (HA):
A potent humectant that attracts up to 1,000 times its weight in water to hydrate and plump the skin.
Glycerin:
A highly effective, natural humectant that draws moisture into the upper layers of the skin.
Aloe Vera Gel:
Derived from the aloe vera plant, aloe vera gel helps to hydrate and heal skin
Panthenol:
Also called Vitamin B5, Panthenol has humectant effects when applied to skin
Honey:
Other than antibacterial and healing effects on the skin, honey is also known for its humectant ability
Sodium PCA:
A component of the skin's Natural Moisturizing Factor (NMF) that binds water.
Polyglutamic Acid:
A powerful humectant that helps to retain moisture and improve skin elasticity. It can hold even more hydration than hyaluronic acid
FACIAL SPRAYS
Hydrating face mists and sprays offer an immediate, on-the-go boost of moisture to revive dull, dry, or tight skin instantly. They provide a lightweight layer of hydration that strengthens the skin barrier, enhances product absorption, and sets makeup for a dewy finish without creating a "cakey" look.
How to Use Face Mists Effectively
Post-Cleansing: Apply to slightly damp skin to lock in moisture before serum or moisturizer.
Mid-Day Refresh: Spray on the go to replenish hydration in dry environments like offices or airplanes.
Over Makeup: Use as a finishing spray for a dewy look or to refresh makeup after several hours.
Best Ingredients: Look for glycerin, hyaluronic acid, aloe vera, and rose water for maximum hydration benefits.
Key Benefits of Hydrating Sprays & Mists
Instant Hydration & Refreshment: They provide a quick, cooling, and refreshing boost of moisture, perfect for hot weather, post-exercise, or mid-afternoon slumps.
Boosted Product Absorption: Spraying a mist on damp skin, immediately after cleaning or before applying serums, helps ingredients penetrate deeper, magnifying their effectiveness.
Improved Makeup Finish: They can act as a primer to prep skin, or as a setting spray to give makeup a dewy, natural look while preventing a powdery appearance.
Soothing Irritated/Dry Skin: Many mists contain active ingredients that calm redness, soothe skin, and strengthen the barrier to prevent further water loss.
Versatile Application: Suitable for all skin types and can be applied over makeup throughout the day without messing up your look.
Types of Humectants:
Panthenol:
Also called Vitamin B5, Panthenol has humectant effects when applied to skin
Honey:
Other than antibacterial and healing effects on the skin, honey is also known for its humectant ability
Sodium PCA:
A component of the skin's Natural Moisturizing Factor (NMF) that binds water.
Hyaluronic Acid (HA):
A potent humectant that attracts up to 1,000 times its weight in water to hydrate and plump the skin.
Glycerin:
A highly effective, natural humectant that draws moisture into the upper layers of the skin.
Aloe Vera Gel:
Derived from the aloe vera plant, aloe vera gel helps to hydrate and heal skin
Polyglutamic Acid:
A powerful humectant that helps to retain moisture and improve skin elasticity. It can hold even more hydration than hyaluronic acid
Serum Kiramoon Silkie Rinse:
Finally: a deep yet gentle cleanse without the dry, itchy aftermath. Our proprietary glycerin cleansing formula has almost equal parts surfactant (soap) and Glycerin.
Prequel Facial Gleanser Cleanser
A non-stripping glycerin cleanser formulated with 50% glycerin, inulin, and a unique aquaporin-stimulating active to boost skin suppleness. This skin-softening, humectant-rich cleanser removes makeup, while maintaining skin's natural moisture barrier and pH.
Fat Water Hydrating Milky Toner
A toner-essence with a thick, milky texture that’s packed with hydrating ingredients to visibly plump skin and support a strong moisture barrier.
Cosmic Silk Hydrating Milky Toner
Bubble’s Cosmic Silk is a ceramide-rich hydrating milky toner that’s clinically proven to hydrate, smooth, plump, and improve the radiance of your skin. It's not just another glaze—it's a milky, silky experience that will change your face forever.
The INKEY list Polyglutamic Acid Serum
Lock in moisture for smooth skin instantly A smoothing serum that locks in moisture and instantly softens the look of fine lines—great for layering and makeup prep. 3% Polyglutamic Acid complex holds 4x more moisture than Hyaluronic Acid. 2% Invisaskin supports long-lasting hydration and smoother skin texture.
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)
Serum is an updated version of our original formulation. This second-generation formulation combines ingredients for enhanced hydration, barrier support, and smoother skin. The addition of ceramides provides barrier support while retaining multi-depth hydration benefits.
Farmacy Honey Milk Hydrating Essence with Chamomile + Ceramides
This creamy, lightweight formula combines chamomile and Hawaiian-sourced white honey to nurture and soothe while ceramides strengthen skin’s moisture barrier for lasting hydration. It is formulated to prep for the rest of your skincare routine and layer underneath makeup as a dewy base.
You can layer toners and essences by applying them in order from the thinnest to the thickest consistency.
THE BEST HYDRATING PRODUCT IS FREE
Many people underestimate the power of drinking water and the positive affects it can have on your skin and your overall health. Your skin is the largest organ in your body, protecting you, storing lipids and water, preventing fluid loss and serving as thermoregulation. Drinking more water is the most natural way to get that beaming, glowing and healthy skin we all want.
How much water should you be drinking a day?
The amount of water you should drink in a day depends on metabolism, weight, height and your daily routine. Generally, adults should drink between 5 and 8 glasses of water everyday, and even more if needed. Always make sure you are drinking at least six glasses a day to stay hydrated and healthy.